Your business can deliver highly targeted ads that are visible to people in a particular event or area. Here are the pros of using geofencing marketing in a small business.
You can target customers while they are using any device within the geofence. If the person can be retargeted for as long as a year until they get back to the geofence.
Regardless of the industry that your comapny has invested in, you can use geofencing. The characteristics of the target audience are unique with each organization hence you create unique geofence from your competitors. Geofencing is used for advertising anything such as a special offer, link to your site and many more.
The innovation of smartphones allows you to target users of phones. There are billions of people who own phones in the world and thousands in your local area.
You should expect a higher ROI as opposed to other brand and direct response campaigns. You can get as high as 97% reach of the total geographical location you are targeting. You are marketing directly to people who are highly likely to buy in the geofence, and the ad gets to the majority of them hence the likelihood of getting more customers is high.
Geofencing offers better data. You can improve on the geofence ads that did not offer satisfactory results and re-advertise the one that performed well. The data from the locations include the foot traffic, calls to your business and many more. You can gather data and analyze the behavior of the customers in the geofence for future planning.
You can customize the ads for specific audiences. You can target the specific people who are walking in your geofence. You can get the information about the event such as the agenda, speakers and so on to the guests by using geofencing.
You can generate reports from the results of the geofence ads immediately. This helps you to make marketing decisions in real-time.
You can choose your ad to cover an entire city or a few blocks from your office. You can build individual fences around specific locations where you are assured that your target customers are found. If you are selling things that children use, you can target parks, children recreational centers, shopping centers and so on where parents take the children more often.
The technique allows you to campaign foot traffic because you can track the number of your store’s visitors and those who visited your store because the ad convinced them. When you use traffic campaigns, you can achieve customer loyalty.