People present different personalities online and a different one while not online. Online personalities are created on the internet especially in social media where people create accounts and express themselves and what goes on in their lives. A marketer has to be keen because research has it that how a person views a product while online is not likely to be how they will view a product in person. We should, therefore, understand how the two work. The marketer, therefore, has to find out how they will market their products and services to both of these personalities. Below is everything you need to know about in-persona buyer personas and internet personas.
The persona that most people reveal at work is different from the persona they express while at home or in private. When social media came to being, these two personas were merged together, and the online and offline persona became one. There are those individuals that like to post pictures, videos or stories online while there are those that just like to view these posts. The marketer, therefore, has the responsibility of understanding these two personalities and figuring out a way to market the products to them.
People shop either online or offline. Online buyers will most likely research their products on the internet. Online buyers search for the best products, manufacturers, reviews, and ratings, best sellers and the research will go on till they get a product they would wish to buy. When doing offline shopping, most buyers can search for stores selling certain products that are near them and then go to visit the store and choose the product they want in person. These personas will help a marketer or retailer know what the different buyers are looking for and provide each of these things in the buyers buying process.
When a retailer creates a buyer persona, they are creating an unreal buyer. In so doing, the marketer will be able to put themselves in the shoes of the buyer and know what they could be looking for. Marketers will also understand the reasons behind the buyer needing the product. Therefore, consider understanding the in-persona buyer personas and internet personas.
To create your own buyer persona online as a marketer or retailer, you would need to understand what your product is, what it does, how it will solve a problem in the market, the name of the customer, the place that they live, their age, if they are married or not and even where they get information from. Also, understand the customers demeanor, clothes they are wearing and even what they could possibly be doing. With these together, you will have a buyer persona. Thereafter you will be able to create marketing messages that depend on the buyer persona you created, visit this website to learn more .