By October 2018, there were 1.6 billion active websites, and the number continues to grow since more companies and individuals are looking to have an online presence. While every individual has a chance to create site, one will want to have a successful business website. While there is no magic formula that one can use and have everyone rushing to their site, there are strategies you can utilize and achieve the goal. In this post, we will talk about the elements that you should utilize when looking to have a website that the potential clients can engage with.
Successful websites will have a clear design. Most sites that were designed in the 90s will have a lot of text and some grainy photos or gifs, but the modern sites are heavy on pictures and less heavy on text. Some sites are almost made with pictures only, but they have a few bits of essential texts to help the user navigate. Rather than include a lot of writing in your site, you have the option to add PDF files that users can download and read separately. Read more about PDF files and ensure that they provide more dense information presented in the most aesthetically pleasing way.
The other feature that will establish a successful website is that it will load relatively quickly without any lag time. Sites that take too long will see users click away and this will mean that you are losing potential customers.
It is also vital to ensure that the site is responsive, and this doesnt mean a website that can answer questions. A responsive website will look good and can also load on phone, tablet, TV and computer and still look great and remain functional. Most individuals no longer rely on laptops only, and this means that you need a site that is usable and workable with the various devices. Depending on your web host, some hosts provide responsive sites or template as part of the package, or you can learn some code yourself and ensure that the responsive pages look exactly the way you need them to.
There is the need to make sure that your website looks professional. Whether you are promoting a blog or a product, there is the need to use complete sentences and also utilize proper English in a clean and cohesive design.
It is also crucial that one learns the location where they can find customers and also indicate how they can contact you.
It is also vital to include a call to action as this will give instructions to the customers and also help you to orient the site.
When you have plans to start a blog, click here and choose whether to use HTML or CSS.