Importance Of Geofencing Marketing For Small Businesses
The main challenge faced by small businesses is competing with large and recognized brands. It is difficult for them to get customers to buy from them rather than well established brands. One advantage that small businesses have over larger ones is that they can effectively adopt hyperlocal marketing strategies with ease. Geofencing is one such strategy.
Geofencing allows you to trigger responses to potential clients’ smartphones each time they enter or leave the area you are located in. Geofencing works by sending your ads to clients who are logged into apps or websites within your geographical area. Geofencing relies heavily on GPS to know of potential clients’ whereabouts. Discussed in this article are the benefits of geofencing marketing for small businesses.
Geofencing allows you to have better data. Most small businesses lack adequate consumer data to help them in making well informed decisions. Companies that use geofencing make better decisions because this strategy provides them with relevant consumer data to help them do so. You will get to know which demographics your ads appeal to most so you can set up better targeting and create good advertising campaigns.
Another benefit of geofencing is that it triggers persistent ads. Geofencing is not a one-time marketing strategy as many people tend to think because potential clients will still get your ads even after they leave your geographical area. This is important because customers do not always purchase the first time round but they may do so when they visit your location next time.
Geofencing is important because it helps narrow down your potential clients to those who are in your area. Many businesses have made the mistake of advertising themselves to people who will never buy from them because of distance and leaving out those who are close to them. When you use geofencing, you only advertise yourself to those in your area or those who have been in your area recently and you therefore get value for your money. Those who are close to your premises have the highest chances of buying from you.
You also build a stronger connection with yoir clients through your ads. When you have a large target audience, you will have to create general ads, most of which do not attract clients because they cannot relate to them. With geofencing however, you only have to deal with a small demographic so your ads can be easier to relate to.
Finally, geofencing will give you a better return on investment. When you invest in geofencing, you will be in a position to send discount offers and any special deals to people who are near your premises thereby increasing sales.